Review on The Man with a movie camera 1928 b&w, silent Dziga Vertov Essay

Review on The Man with a movie camera 1928 b&w, silent Dziga Vertov (90min) - Essay Example Firstly, he reminds the audience, that this is an experiment in cinematic communication without the aid of inter-titles, sets actors and a scenario. Then he tells that this is an effort to create a truly international absolute language for cinema. His third claim is that this is an attempt to totally separate cinema from theatre and literature so that a pure cinematic language is born. Everything mundane and commonplace are attributed a meaning from the very beginning of the film. But enough space is given in the film for the viewer to indulge in this process of meaning creation on his/her own rather than agree to what the film maker suggests. The unfolding of the chairs in the theatre is recorded in a montage form as if that was the most important event of the day in that theatre. The long pause before the performance in which every artist holds his or her breath and is on the verge of starting to play is also made subject of another montage. This kind of detailing of the trivia progresses towards subtle and profound meaning creation as the film moves on. The camera eye is interspersed with the human eye in several frames. Images are repeated in different compositions to add a new element of detail. For example, there is a film poster of which we first see the pictures only. Later the name of the film also is displayed making us remember the image that we saw earlier in a new light. The film is divided into nine segments. Novel and even wild editing techniques are used throughout. Multiple exposures are used to emotionally link workers with the machines they use. Detailing with a passion to find correlations between human behaviour and actions of the machines has resulted in a number of powerful cuts like that from the close up of blinking of an eye to the movement of camera shutter blinds. Washing of human body is correlated with washing of walls of a building. Vertov also includes the process of film making into this creative interface of humans

Philosophies of Education Essay Example for Free

Philosophies of Education Essay There are different theories that govern the procedure of learning among students today. Likely, because of the modern culture learning, the said theories are now changed towards the possibility of supporting the modern needs and demands of the students today. Such theories include the philosophies of idealism, realism, neo-thomism, experimentalism and existentialism. Each philosophy addresses different aspects of an individual’s learning and also presents different ways of approaching the subject of education. Idealism  The philosophy of idealism stresses the belief that ideas are the sole truth and the only real things that are worth knowing. Everything that is in this world are mere shadows and distorted images of a more genuine, a more real world. There is a world of ideas on which this world is based and it is only that world which is worth knowing. Proponents of this philosophy focus on the mind and intellectual mechanisms of students. The world of ideas, in the educational setting, becomes the world of the mind. This means an emphasis on fields dealing with symbols and ideas such as history, literature, art, and the like. Realism The philosophy of realism espouses the belief not in a world of ideas but rather in a world of things and beings. Truth, for the realist, is found in observable facts. This means that the realist believes in the world as we see it. The strength of the laws of nature are emphasized. The realist student relies on his or her senses. Learning is thus geared towards fields like math, chemistry, physics, biology, and the like. Neo-Thomism Neo-thomism believes that reality is the universal truth of God. Reality is something that is eternal and unchanging to the neo-thomist. Reality, or universal truth, is only revealed through holy text, such as the Scriptures or through revelations of a divine nature. Although it is only through these two mechanisms that reality can be learned, neo-thomists assert that truth is always supported by human reason. Experimentalism Experimentalism believes in a continuously changing world. Reality, for experimentalists, is what an individual experiences at every precise moment. Experimentalists discover reality through testing and group decisions. An experimentalist student would thus be viewed as an individual who is able to experience different things and coming into contact with other individuals who either add, do nothing, or detract from the said experiences. Emphasis is placed on fields such as sociology, political science, psychology, and other such socially driven fields as well as fields that deal with problem-solving. Existentialism Lastly, existentialism is discussed. This philosophy, originating from the likes of Sartre and Kierkegaard, believes in one’s own interpretation of everything that is around him or her. An individual is able to set for himself or herself a standard for reality and truth. Also, because the individual has this freedom, he or she also has the responsibility over his or her decisions and actions. Reality is, for the true existentialist, subjective. There is no one truth because everyone has their own version of truths and realities. Existentiallist students are free to learn what they want. Discussion is not structured in an existentialist school. Educational Implications of other Philosophies of Education It is undeniable that many of the philosophies of education have had varying impacts and implications on education as a whole. Some of the many theories that have done so include existentialism, behaviorism, perennialism, essentialism, and reconstruction. Existentialsim Existentialism believes in a relative world where every individual is free to create his or her own standards of truth and reality. Because of the propagation of this belief, education has expanded. Curricula are no longer based solely on the scientific method, in symbols, or in the words of a few significant individuals in history. Rather, learning has also become about dialogue between the student and the teacher. It is no longer rare to find teachers believing that they too have learned something from their students. This development is rooted in the principles of existentialism. Teachers are able to see that students are not merely empty vessels waiting to be filled with knowledge. Rather, they are also capable of setting their own versions of reality and of creating their own truths. This is why there are now many classrooms encouraging discourse and free expression. Behaviorism The philosophy of behaviorism emphasizes an individual’s nature to be conditioned, at an early age, to act in particular ways. Students are viewed through the mechanisms of stimulus-response. Behaviorism is behind the educational system’s drive of teaching through modeling and of teaching through a strict implementation of schedules. Rules and regulations in education as well as punishments that come from not following them are based on stimulus-response mechanisms. The most popular impact behaviorism has had on education is the use of grades as a form of reward for those who achieve well in school. Perennialism, as an educational philosophy, espouses a strict and inflexible form of education. It is the philosophy of perennialism that espoused the importance of rational thinking and reasoning. The structure of education, today, is based on the rigidity and conservatism of perennialism. Disciplining of the learner’s behavior in order to achieve reason is a common practice in today’s education and is based on perennialist form. Teaching through structured lessons, controlled teacher-led discussions and class drills are also a few examples of the palpable impacts perennialism has had on education. Essentialism Essentialists believe that there are certain specific skills that an individual must gain in order to have a rational life. The impact of essentialism is clear in today’s educational curricula. There are set subjects for students to learn and basic topics that are believed to be essential in rational living. The basics of reading, writing and math, for example, are never left out of learning. The emphasis education has had on such fundamental concepts are all a result of the teachings of the essentialists. Reconstruction Finally, education has also been impacted by the philosophy of reconstruction. This philosophy revolves on the concept of constant change. The world is constantly changing and humans have to constantly change in order to keep up. The greatest impact it has had on education is the way educators have handled other aspects of the field. Intelligence, for example, is now studied through a multi-dimensional eyepiece. There are now alternative learning procedures developed for the purposes of learners that fall outside the norm. There is more freedom to change educational machinations because of the concepts espoused by reconstruction.

and then there were none :: essays research papers

Trust, Deceit, & Immorality in And Then There Were None, a mystery novel by Agatha Christie, discusses matters of trust, deceit, and immorality. These two words are present within each chapter, and they come to us in ways that do not meet the eye right away. They require a certain level of thought in order to be understood clearly. In which Agatha Christie hopes to bring out. Trust is a key element of life. We need to choose who we can confide and believe in. If the ten people on the island want to stay alive, they need to be aware of those who are truly loyal, but they need to choose wisely, for one out of the ten is a murderer. Everyone in the house has there suspicions. No matter what the circumstances are, they remain immutable about not trusting each other. Having no trust makes all of them a nervous wreck, making each of them more susceptible of being the next victim of murder. Having no trust only digs us a deeper hole to the inevitable, and when we trust the wrong person, the inevitable happens sooner than expected. Deceit, unfortunately, is also a part of life. Deceit inside And Then There Were None, however, is a part of death. Lombard and Vera face the facts when they appear to be the last ones alive on the island. Instead of being the nice man he seemed to be, he turned out to be a miscreant. Lombard fools a lot of people with his act of being paranoid of having the killer looking over his shoulder. It is his self that he needs to guard, and he is not doing a good job of that, because Vera kills him instead. Death comes about in many ways. Murder is one of them. This immorality is the basis of the whole entire book. One by one, each one of the ten people die by someone else’s immoral actions. Even at the end of the book when Vera shoots Lombard, she had committed a brutal crime. Yes, she was defending herself, but she still chooses to use her hands to take someone else’s life. Immorality plagues society today deeply. We have twisted morals so much that the may think the most wr ong action is OK. And Then There Were None is a book that applies lives ways in forms that come to us unconsciously.

George Orwell :: Writing Biography Biographies Essays

George Orwell George Orwell was born Eric Arthur Blair on June 25, 1903, in Motihari, India. The Blair's were relatively prosperous civil servants, working in India on behalf of the British Empire. Blair would later describe his family?s socioeconomic status as "lower-upper middle class," on comment on the extraordinary degree to which British citizens in India depended on the Empire for their livelihood; though the Blair were able to live quite comfortably in India, they had none of the physical assets or independent investments that would have been enjoyed by their class in England proper. Despite this factor, Ida Blair moved back to England in 1904 with Eric and his older sister Marjorie so that they could be brought up in a more traditional Christian environment. In England, Blair entered the public school system, and was admitted to Eton College in 1917. For most students of this era, Eton led directly to higher education at a university, often Oxford or Cambridge. Blair shunned further formal schooling, and after leaving Eton in 1921, returned to India in 1922 to join the Indian Imperial Police. This work gave Blair his first real experiences with the poor and downtrodden whom he would later champion, and unhappy with the his position as the "hand of the oppressor," Blair resigned from the police force in 1927, returning to England that same year. Upon return to England, Blair lived in the East End district of London, which was filled with paupers and the destitute, whom he saw as the spiritual kin of the Burmese peasants he had encountered as a policeman. In 1928, Blair moved to Paris to become a writer, where he again lived among the poor, and was eventually forced to abandon his writing temporarily and become a dishwasher. He returned to England the next year (1929), and lived as a tramp before finding work as a teacher at a private school. This position gave Blair time to write, and his first book, Down and Out in Paris and London, was published in 1933, under the pseudonym George Orwell. The publication of this first work, which was an account of his years living among the poor of Paris and London, marks the beginning of a more stable period for Orwell, in which he taught, opened a bookshop, and continued to write. His first fictional work, Burmese Days, appeared in 1934. The next few years saw a steady stream of activity for Orwell, who produced A Clergyman?

Mgt/311 Motivational Plan

University of Phoenix Material Employee Portfolio: Motivation Action Plan Determine the motivational strategy or strategies that would likely be most appropriate for each of your three employees on basis of their individual characteristics. Indicate how you would leverage their employee evaluations to motivate each of the three employees. Describe one or more of the motivational theories and explain how the theories connect to each of your selected motivational strategies. Team Member Name |Summary of Individual Characteristics |Motivational Strategy and Action Plan |Relevant Theory | | | | | | | |Hard worker |Management training program |Give recognition to Charles for completing tasks | |Charles Fletcher |Dedicated |Promotions |on time and successfully. | |Willingness to help others |Pay raises and bonus |Keep him focused on training so he may be | | |Always available | |promoted quickly | | | | | | | | | | | | | | | | |Tom McGraw |Talkative |Warning to talk less |Tom needs challe nges to keep him interested and | | |Hard working |Tasks that challenge him |not become bored. | |Team player |Benefits |He does like to talk so placing him in positions | | | |Employee Stock Option Plan |that will allow him to help others may have a | | | | |positive outcome | | | | | | | | | | | | | | | | | | | | | |Mike Eaglin |Enjoys his job |Need to convince his present manager that Mike needs to be |Mike needs a new position or area to work so he | | |Needs more of a challenge |placed in a new area so he can feel challenged. |will not become bored and will feel challenged. | |Hard worker |Benefits |Training him in different areas will not only | | |Dedicated |Employee Stock Option Plan |benefit him but will also benefit the company. | | | | | | | | | | | | | | | |

Historical SAT Test Dates for 2014, 2013 and More

Historical SAT Test Dates for 2014, 2013 and More SAT / ACT Prep Online Guides and Tips Historical test dates for the SAT are important for many accurate records. However, the College Board at this point doesn't maintain an easy database of SAT dates for 2014, 2013, 2012, 20, and so forth. We at PrepScholar have done the hard work to dig up the old records. See below! Note: if you are looking for future SAT test dates instead, look here! School Year of 2014-2015 The source for this year was Official College Board data. Test Date Normal Reg Late Reg Oct , 2014 Sep 12, 2014 Sep 26, 2014 Nov 1, 2014 Oct 3, 2014 Oct 17, 2014 Dec 6, 2014 Nov 7, 2014 Nov 21, 2014 Jan 24, 2015 Dec 26, 2014 Jan 9, 2015 Mar 7, 2015 Feb 6, 2015 Feb 20, 2015 May 2, 2015 Apr 3, 2015 Apr 17, 2015 Jun 6, 2015 May 8, 2015 May 22, 2015 School Year of 2013-2014 The source for this year was Official College Board data. Test Date Normal Reg Late Reg Oct 5, 2013 Sep 6, 2013 Sep 20, 2013 Nov 2, 2013 Oct 4, 2013 Oct 18, 2013 Dec 7, 2013 Nov 8, 2013 Nov 22, 2013 Jan 25, 2014 Dec 27, 2013 Jan 10, 2014 Mar 8, 2014 Feb 7, 2014 Feb 21, 2014 May 3, 2014 Apr 4, 2014 Apr 18, 2014 Jun 7, 2014 May 9, 2014 May 23, 2014 More Years Below! Found this article useful? Get a lot more helpful information with our Free SAT ebook! School Year of 2012-2013 The source for this year was Official College Board data. Test Date Normal Reg Late Reg Oct 6, 2012 Sep 7, 2012 Sep 21, 2012 Nov 3, 2012 Oct 4, 2012 Oct 19, 2012 Dec 1, 2012 Nov 1, 2012 Nov 16, 2012 Jan 26, 2013 Dec 28, 2012 Jan , 2013 Mar 9, 2013 Feb 8, 2013 Feb 22, 2013 May 4, 2013 Apr 5, 2013 Apr 19, 2013 Jun 1, 2013 May 2, 2013 May 17, 2013 School Year of 20-2012 The source for this year was a trusted institutional source secondarily based on Official College Board data. Test Date Normal Reg Late Reg Oct 1, 20 Sep 9, 20 Sep 21, 20 Nov 5, 20 Oct 7, 20 Oct 21, 20 Dec 3, 20 Nov 8, 20 Nov 20, 20 Jan 28, 2012 Dec 30, 2012 Jan 13, 2012 Mar 10, 2012 Feb 10, 2012 Feb 24, 2012 May 5, 2012 Apr 6, 2012 Apr 20, 2012 Jun 2, 2012 May 8, 2012 May 22, 2012 School Year of 2010-20 The source for this year was a trusted institutional source secondarily based on Official College Board data. Test Date Normal Reg Late Reg Oct 9, 2010 Sep 10, 2010 Sep 24, 2010 Nov 6, 2010 Oct 8, 2010 Oct 22, 2010 Dec 4, 2010 Nov 5, 2010 Nov 19, 2010 Jan 22, 20 Dec 23, 20 Jan 7, 20 Mar 12, 20 Feb , 20 Feb 25, 20 May 7, 20 Apr 8, 20 Apr 22, 20 Jun 4, 20 May 6, 20 May 20, 20 School Year of 2009-2010 The source for this year was a trusted secondary school institutional source secondarily based on Official College Board data. Test Date Normal Reg Late Reg Oct 10, 2009 Sep 9, 2009 Sep 23, 2009 Nov 7, 2009 Oct 1, 2009 Oct 15, 2009 Dec 5, 2009 Oct 30, 2009 Nov 12, 2009 Jan 23, 2010 Dec 15, 2009 Dec 30, 2009 Mar 13, 2010 Feb 4, 2010 Feb 18, 2010 May 1, 2010 Mar 25, 2010 Apr 8, 2010 Jun 5, 2010 Apr 29, 2010 May 13, 2010 School Year of 2008-2009 The source for this year was a trusted collegiate institutional source secondarily based on Official College Board data. Test Date Normal Reg Late Reg Oct 4, 2008 Sep 9, 2008 Sep 16, 2008 Nov 1, 2008 Sep 26, 2008 Oct 10, 2008 Dec 6, 2008 Nov 5, 2008 Nov 18, 2008 Jan 24, 2009 Dec 26, 2008 Jan6, 2009 Mar 14, 2009 Feb 10, 2009 Feb 24, 2009 May 2, 2009 Mar 31, 2009 Apr 9, 2009 Jun 6, 2009 May 5, 2009 May 15, 2009 How to Use These SAT Data These historical test days can help you with your application, and help you predict when future SAT test dates are. If you are planning to take the SAT again and want to improve, subscribe to our blog! Found this article useful? Get a lot more helpful with our Free SAT Ebook! Have friends who also need help with test prep? Share this article! Tweet Dr. Fred Zhang About the Author Fred is co-founder of PrepScholar. He scored a perfect score on the SAT and is passionate about sharing information with aspiring students. Fred graduated from Harvard University with a Bachelor's in Mathematics and a PhD in Economics. Get Free Guides to Boost Your SAT/ACT Get FREE EXCLUSIVE insider tips on how to ACE THE SAT/ACT. 100% Privacy. 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Mid-Autumn Festival Essays - Autumn, Public Holidays In China

Mid-Autumn Festival Essays - Autumn, Public Holidays In China Mid-Autumn Festival The Mid-Autumn Festival occurs every year on the fifteenth day of the eighth month. This date is in respect to the lunar calendar which is used by the Chinese. In the Gregorian calendar, used in America, this day would be approximately the fifteenth of September. On this day, the moon is supposed to be at its fullest and brightest of the year. The whole family eats out or in their yards to celebrate and watch the full moon. Children play with paper lanterns and the same lanterns are hung outside the front doors of buildings, such as houses and restaurants. Mooncakes are eaten and Chinese tea is usually used to wash it down. The name, mooncake, is self-explanatory. It is a round cake, in the shape of a moon. The ingredients of the cake consist of lotus seeds, made into a sort of paste. The paste is surrounded by a crust, which usually has four Chinese characters imprinted on the top. These characters either tell the type of mooncake it is (i.e. regular, lotus with egg yolk), the name of the store it was bought from, or just simply says ?mooncake?. The origin of the mooncake is in China, during the Sang Dynasty. The Han people were conquered by the Mongolians and named the new dynasty Yuan. The Han people did not like living under Mongolian rule. Therefore, they wanted to rebel and retake China. However, the Mongolians had taken this into consideration and did not allow the people to communicate (especially public gatherings) or to possess sharp, pointed weaponry. Thus, the people had to find a way of communicating secretly. One group of men thought up the idea of placing a piece of paper with the date of the rebellion inside little cakes, which they would sell to the people, who would read the paper and find out the date. To gain permission from the Mongolian soldiers to sell the cakes, they told them that the cakes were a sort of offering to the gods. They said that they would pray that the Mongolian emperor could have eternal life. The gullible soldiers quickly agreed. Everyone received the cakes and the rebellion date was set for the fifteenth day of the eighth month. Since the Mongolians could not read Chinese, they did not know of the rebellion, were caught by surprise, and defeated. From then on, the fifteenth day of the eighth month was known as the day of the Mid-Autumn Festival to celebrate the day of the rebellion. Many myths are formed about holidays. One which goes with this holiday is about a time when the world had ten suns and the earth was hot and dry. Nothing could survive. A hero stepped forward and used nine arrows to shoot down nine of the suns. He was crowned king and married a beautiful wife. Within years of his reign, he became selfish and greedy, a dictator. He wanted to live forever and make the people suffer. Therefore, he mixed a powerful potion and made a pill which, when eaten, would give the person eternal life. His wife found him out and stole the pill. To keep her husband from eating it, she ate it herself. However, after she ate it, she felt her body get lighter and lighter until she was floating. She kept rising higher and higher until she reached the moon, where she lives until this day. There are many variations of this story, such as the bringing of a rabbit with her because the gods wanted to reward her bravery by giving her company for her loneliness. Some people say that they can sometimes see a woman in the moon with a rabbit and a tree (another variation).

How to Write a Great TOEFL or TOEIC Essay

How to Write a Great TOEFL or TOEIC Essay Writing an essay can be a difficult enough task as it is; writing it a language that is your first language is even harder. If youre taking the TOEFL or the TOEIC and have to complete a writing assessment, then read these instructions for organizing a great five-paragraph essay in English. Paragraph One: The Introduction This first paragraph, made up of 3-5 sentences, has two purposes: grabbing the readers attention, and providing the main point (thesis) of the whole essay. To get the readers attention, your first few sentences are key. Use descriptive words, an anecdote, a striking question or an interesting fact related to your topic to draw the reader in. To state your main point, your last sentence in the first paragraph is key. Your first few sentences of the introduction basically introduce the topic and grab the readers attention. The last sentence of the introduction tells the reader what you think about the assigned topic and lists the points that youre going to write about in the essay.Heres an example of a good introductory paragraph given the topic, Do you think teenagers should have jobs while they are still students?: Ive worked ever since I was twelve. As a teenager, I cleaned houses for my family members, made banana splits at an ice cream parlor, and waited tables at various restaurants. I did it all while carrying a pretty good grade point average in school, too! I definitely believe that teenagers should have jobs while they are still students because a job teaches discipline, earns them cash for school, and keeps them out of trouble. Paragraphs Two - Four: Explaining Your Points Once youve stated your thesis, you have to explain yourself! The thesis in the example introduction was I definitely believe that teenagers should have jobs while they are still students because a job teaches discipline, earns them cash for school, and keeps them out of trouble. The job of the next three paragraphs is to explain the points of your thesis using statistics, examples from your life, literature, the news or other places, facts, examples, and anecdotes. Paragraph Two: Explains the first point from your thesis: Teenagers should have jobs while they are still students because a job teaches discipline. Paragraph Three: Explains the second point from your thesis: Teenagers should have jobs while they are still students because a job earns them cash for school. Paragraph Four: Explains the third point from your thesis: Teenagers should have jobs while they are still students because a job keeps them out of trouble. In each of the three paragraphs, your first sentence, called the topic sentence, will be the point youre explaining from your thesis. After the topic sentence, youll write 3-4 more sentences explaining why this fact is true. The last sentence should transition you to the next topic. Heres an example of what paragraph two would look like: First, teenagers should have jobs while they are still students because a job teaches discipline. When I was working at the ice cream store, I had to show up every day on time or I would have gotten fired. That taught me how to keep a schedule, which is a big part of learning discipline. As I cleaned the floors and washed the windows of my family members homes, I knew they would be checking up on me, so I worked hard to do my best, which taught me an important facet of discipline, which is thoroughness. But being disciplined isnt the only reason its a good idea for teenagers to work during school; it can also bring in the money! Paragraph Five: Concluding the Essay Once youve written the introduction, explained your main points in the body of the essay, transitioning nicely between them all, your final step is to conclude the essay. The conclusion, made up of 3-5 sentences, has two purposes: to recap what youve stated in the essay, and leave a lasting impression on the reader. To recap, your first few sentences are key. Restate the three major points of your essay in different words, so you know the reader has understood where you stand. To leave a lasting impression, your last sentences are key. Leave the reader with something to think about before ending the paragraph. You could try a quote, a question, an anecdote, or simply a descriptive sentence. Heres an example of a conclusion: I cant speak for anyone else, but my experience has taught me that having a job while being a student is a very good idea. Not only does it teach people to have character in their lives, it can give them the tools they need to succeed like money for college tuition or a good reputation. Sure, its hard to be a teenager without the added pressure of a job, but with all the benefits of having one, its too important not to make the sacrifice. Like Mike would say, Just do it.

Program development Essay Example | Topics and Well Written Essays - 500 words

Program development - Essay Example Delaune and Ladner (2006) averred that â€Å"community nursing uses a holistic approach that required both disease prevention and health promotion activities, including education and advocacy†. This paper aims to present to process of developing a program for health promotion and disease prevention focusing on the top three leading causes of death and chronic illness to women: heart illness, cancer and stroke over a three year period. After having identified the focus of this study and the objectives, the specific needs or health concerns of the population can be identified using social observation, interview and survey. This phase would enable the health care practitioners to identify factors that lead to higher susceptibility of women contracting the identified illnesses. The survey would include information on demographics, income, educational attainment, health records, housing condition, nutrition, and environmental indices, among other factors. The goals would identify priorities in focusing specific illnesses according to the given time frame. Since heart illness is the primary cause of deaths for women in the Untied States, the program should emphasize pertinent factors and issues relative to this disease. These factors should include causes and possible solutions, as well as needs of the community which could assist in the prevention of these illnesses. The most important aspect in this phase is setting up meetings with local authorities and health practitioners in the community level to discuss the proposed program, solicit advice, reaction, suggestions and prepare plans for the immersion phase. It is at this phase that actual observations, interview, survey, collection and collation of data, interpretation of results, and proposed recommendations would be undertaken. It is also here that findings would be reported to the committee that was originally met. Schedules for health education, promoting health care and prevention of

Marketing Essay Example | Topics and Well Written Essays - 1500 words - 38

Marketing - Essay Example This new phenomenon is known as integrated marketing communication (IMC). As such, this paper seeks to critically evaluate the effectiveness of IMC in the operations of McDonald’s restaurant in the UK. The paper starts by explaining the meaning of IMC in order to gain a clear understanding of the whole concept. The paper will also explain how the concept of IMC is applied by the above mentioned company in its operations. Picton and Broderick (2005) define integrated marketing communications as â€Å"A process which involves the management and organisation of all agents in the analysis, planning, implementation and control of all marketing communications contacts, media, messages and promotional tools focussed at selected target audiences in such a way as to derive the greatest economy, efficiency, effectiveness and coherence of marketing communications effort.† Basically, integrated marketing communication is mainly focused on the strategic coordination of roles of a variety of communication disciplines such as advertising, personal selling, sales promotion, direct marketing and public relations (Cant, 2000). Integrating the various communication channels used by the firm seeks to create the contact points where the firm can interact with the customers while the customers can also discover the firm and its brands. McDonald’s Corporation is viewed as a force to reckon within the fast food industry in the world today. The company is renowned for its burgers as well as its sophisticated delivery system that has greatly contributed to its success (Wiley, 2012). However, though the company has often come under fire for â€Å"its genetically modified practices,† it has sought to present itself as a giant in the fast food industry (Alford, 2012). The company uses different marketing communications in order to appeal to the interests of the customers as well as to retain the consumers that already exist. For instance, mass techniques

Describe the contributions of 'psychoanalytic theory' to film theory Essay

Describe the contributions of 'psychoanalytic theory' to film theory and visual culture in general. Be sure to discuss the effect of 'pleasure' and the 'gaze' i - Essay Example Psychoanalytic thought pointed to early films of the 1940s as examples, and stated that some of these films were aimed at particular groups of viewers/spectators, in this case women as the films of this era have become known as a genre of "women's films". The subject of women in these films was considered to provide real world women with an ideal subject in that they were the perfect spectator regardless of the meaning delivered by the film. Also the work of Foucault has been drawn upon to empahsise the use of institutional power to normalize the gaze. For example, how things are understood by a person is influenced by the society and institutions in which that person is embedded, as these social norms are presented within the visual images used by that society. In this way, visual culture becomes a body of knowledge that defines and limits what can be said about sexuality and gender relations as well as the identification of self. He considered issues of power and knowledge to be a cooperative state, not a coercive one, so that the maintenance of a dominant gendered, (i.e., male) over a subordinate one (i.e., female) was dependant on the acceptance of each gender as to the social norms that dictate such states. He considered docile bodies as presented on photographic film as conforming to the social norms of the ideal body and sexuality. Metz (1970) has characterised spectatorship as the process of the viewer suspending their disbelief of a fantasy on film and identifying with particular characters presented through the film. Especially, the spectator identifies with the underlying ideology of the film by way of identifying with the structure and visual points of view present within the film. The process of spectatorship initiates fantasy structures that are housed within the unconscious; for example, how to be the ideal woman, or to have the ideal marriage.In this way psychoanalytic theory described human functioning as a process of suppressing unconscious desires, fears and particular memories so as to maintain a socially acceptable lifestyle. In contrast to Lacan's later theories, Freud advocated that the unconscious was a phenomenon that existed within each individual and that drove current behaviours. The idea of the unconscious had a dramatic effect on how academics, philosophers and human psychology theorists approached the human psych. The reality of an unconscious deconstructed a humanist ideal that existed about the self at this time. Freud anticipated that making the knowledge of the unconscious conscious within each person that repression of desires and memories would be reduced, and so too experiences of neurosis which were seen to arise from repression. He emphasized that the "id" or unconscious would be the predominant response to life circumstances if repressed, and so replace the "I" or consciousness and self-identity. He summed this in his famous quote "Where It was, shall I be". In this sense the overall goal of Freud's psychoanalytic approach was to strengthen the "I" and to maintain a conscious and rational identity within people that could be more powerful than the unconscious.Later theories of Jaques Lancan (1978) and subjectivity, investigated film analysis of the 1970s. As such, the gaze was seen as representing a view of language and the language structures used in co mmunication that in turn reinforce culturally-bound experiences of subjectivity. Positional gazes refer to viewing

About myself Essay Example | Topics and Well Written Essays - 750 words

About myself - Essay Example I have an inner steering ambition and drive towards professional excellence in this career as I always envied being at the focal point to dictate a trend. I meet my marketing targets within stipulated timelines. Others see me as a quiet individual since I never get involved in verbal exchanges with them. I like analyzing circumstances and scenarios before commenting or giving inputs about them. I am a social individual with an inner unique ability of trusting others. My inputs towards assisting colleagues immediately after completing my tasks help them in rating me as a good partner. I entrust the members I work with, with all the tasks involved within the professional line. I enjoy working and coordinating groups since teamwork adds unto my knowledge and professional understanding. Sharing of ideologies within the groups enhances and increases my socialization abilities with others. An instant case proving my special abilities in socializing with colleagues is when I acted as a mediator in a conflict resolution process among colleagues. To overcome my weakness as a quiet person, I tend to engage my colleagues in innovation competitions that help to positively shift their view about me. The competition involves consultations hence the process increases my engagement with the colleagues thereby changing their perception about me. It is every individual’s dream to be successful in what he or she does. My role in the teams is coordinating and organizing marketing platforms to attract more clients. My deeper sense in research and creativity makes me critical personnel in this profession. In addition, the socialization ability helps coordinate and organize groups as a group leader to work jointly as a team for a common goal. However, my weakness is over expectations and pressure that I pile on the various group members

Delivering Customer value Assignment Example | Topics and Well Written Essays - 2250 words

Delivering Customer value - Assignment Example In a view of that, it can be firmly asserted that there is a continuous requirement for developing new products that are cost effective and at the same time possess high quality characteristics (Liu, 2003). In order to develop a successful new product, it is required to have a structured approach towards new product development. . However, initiatives of an organisation to develop and deliver new product at time result in failure causing heavy financial loss. In this regard, one of the major reasons behind the failure is associated with the poor development and delivering process. This implies that product development process in some organisations relies heavily on trial and error methods rather than embracing structured and scientific procedures. This is where the importance of product lifecycle (PLC) models can be identified (Owens & Davies, 2000). The product life cycle (PLC) concept can be asserted as a marketing strategy and planning tool. The concept is actually based on the stages over a product’s life. Over the years several PLC models have been developed. The approaches of PLC concept are based on some key consumer trends during product evaluation and market evaluation. In general, PLC generally incorporates four elements to include innovation, imitation, repeat and substitute (Steffens, 2002). In accordance with Steffens (2002), the traditional PLC concept suggests the four stages. Those are introduction phase, growth phase, maturity phase and decline phase. When a product is introduced for the first time in the market place, that stage is known as introduction phase. Subsequently, when the consumers become more familiar about the product and start choosing the products among various alternatives, that stage is termed as a growth phase. Next, the stage when the product gains the highest market share among others that phase is usually known as maturity phase. During this phase, the consumer demand for the particular product is at peak. Finally, after

About myself Essay Example | Topics and Well Written Essays - 750 words

About myself - Essay Example I have an inner steering ambition and drive towards professional excellence in this career as I always envied being at the focal point to dictate a trend. I meet my marketing targets within stipulated timelines. Others see me as a quiet individual since I never get involved in verbal exchanges with them. I like analyzing circumstances and scenarios before commenting or giving inputs about them. I am a social individual with an inner unique ability of trusting others. My inputs towards assisting colleagues immediately after completing my tasks help them in rating me as a good partner. I entrust the members I work with, with all the tasks involved within the professional line. I enjoy working and coordinating groups since teamwork adds unto my knowledge and professional understanding. Sharing of ideologies within the groups enhances and increases my socialization abilities with others. An instant case proving my special abilities in socializing with colleagues is when I acted as a mediator in a conflict resolution process among colleagues. To overcome my weakness as a quiet person, I tend to engage my colleagues in innovation competitions that help to positively shift their view about me. The competition involves consultations hence the process increases my engagement with the colleagues thereby changing their perception about me. It is every individual’s dream to be successful in what he or she does. My role in the teams is coordinating and organizing marketing platforms to attract more clients. My deeper sense in research and creativity makes me critical personnel in this profession. In addition, the socialization ability helps coordinate and organize groups as a group leader to work jointly as a team for a common goal. However, my weakness is over expectations and pressure that I pile on the various group members

Collaborative Learning in E-learning Essay Example | Topics and Well Written Essays - 1250 words

Collaborative Learning in E-learning - Essay Example In order to ensure that collaborative learning is effective, asynchronous online discussions have been perceived as an efficient way for learners to participate in high quality discussion and intrinsic cognitive collaboration. This is because asynchronous online discussion gives learners enough time to reflect on their friend’s findings and contribution and reason about their own contributions before sending them off to their friends. Collaborative learning looks forward in fostering the argumentative quality discussions among learners in order to improve personal knowledge acquisition. In order to ensure efficiency of the collaborative learning, it is significant to apply additional instructional direction, which may assist learners to use the advantages of asynchronous communication or interaction for argumentative knowledge acquisition. For instance, knowledge construction via collaborative discussion is vital since collaboration methods sequence, define, and assign learnin g activities to distinct learners and can in turn facilitate activities such as construction of arguments during discussions. Collaborative learning in E-learning is rooted in constructivism. It intensively focuses on how productive peer collaboration can be stimulated and sustained in computer-mediated environments and how these collaborative activities facilitate learning. The use of Computers in learning will aid in providing sentence openers to ESL students, software-embedded collaboration scripts and representational guidance in order to improve the quality of online argumentation or moderation among students. In order to make collaborative learning effective, ESL students are encouraged to meet in groups. This increase explicitness due to persistence of textual messages on computer screen, more defined in expressing arguments due to lack of nonverbal communication

Short Guide to Answering Exam Questions Essay Example for Free

Short Guide to Answering Exam Questions Essay Such questions are usually very straightforward. You would usually be asked to â€Å"discuss†, â€Å"explain† or â€Å"write short notes†. However, the examiner may sometimes ask you to â€Å"compare†, â€Å"identify the difference: or â€Å"explain the difference†. This type of question would expect you to list out what the respective characteristics of the terms are and then identify the differences. Just be careful of overconfidence. Hypothetical questions Look first at the question the examiner wants you to answer. It is usually found in the last sentence(s) of the question. This will influence the way you look at the hypothetical facts given. If you look at the facts before you look at the question, you may form your own question and this may result in the inappropriate answer. 1. 1. 2. Identifying applicable law (applicable to all questions) Once you have identified the question, this also narrows down the principles you have to use to answer. The applicable principles can be very wide or very narrow. A contract question is obviously about the law of contract. But the law of contract covers many different sub-topics. Even these can be very general. For example, you have misrepresentation, mistake, lack of capacity etc. Under mistake, you have unilateral or bilateral mistakes. And the list goes on. Once you identify the appropriate legal principle, you should quickly write down the key points. Being able to narrow down the specific law being asked also means that you can elaborate more on the specific point. This will mean less time wasted on unnecessary points. 1. 1. 3. Identifying the key factors for liability (applicable to all questions) As you study, you would realize that the law is very much like a mathematical formula. To establish liability under a principle, you would usually have to establish certain factors exist. The hypothetical usually requires you to discuss one or more of these factors. Before you are able to proceed further, you should therefore identify the key factors. Example is that for a contract to be formed, you must have the factors of offer, acceptance of the offer, an intention to create legal relationship and consideration. Once you identify the appropriate key principle, you should quickly jot down the key words as well as the key case to be used. Identifying the key facts (not applicable to pure theoretical questions) Once the key points have been identified, you are now ready to look at the facts of the case. As you read the facts, you will be now looking to see how many of the factors actually exist in the problem. You have to carefully identify the â€Å"missing† or â€Å"contentious† facts. For other questions, you have to identify what the examiner wants from you. If it is similarity or difference, then you look for the similarities or differences in the principles you are expected to compare. For one thing, a lot of students think they if they cover everything, they are bound to hit something. The problem often is that you do not discuss enough about the relevant issues and much about the irrelevant ones. The student also runs out of time and this is often the reason why students find that they have not enough time. †¢ Criticizing the law. Students sometimes feel it necessary to criticize a legal principle. The mistake is that you spend all the time criticizing the principle without solving the problem. Focus on solving the problem first before criticizing the law. Ignoring the law. Sometimes the legal answer seems wrong from a practice point of view. The student then decides to give â€Å"practical† advice instead of focusing on the legal aspects of the case. Again, give your legal solution first before embarking on the â€Å"practical† solution. †¢ Confusing the solution. Students try very hard to solve the entire problem at the same time. This o ften leads to convoluted and incomprehensible answers. In short, no one (including the student) understands the answer. Solve one problem at a time and then give the overall view at the end.

Analysis Of Gorgias And Plato

Analysis Of Gorgias And Plato Plato was one of the most important Greek philosophers in our time. He founded the Academy in Athens, an institution devoted to research and instruction in philosophy and the sciences; the first institution of higher learning in the Western world. His works on philosophy, politics and mathematics were very influential and laid the foundations for Euclids systematic approach to mathematics. Gorgias is a dialogue in which Plato sets the rhetorician Gorgias in opposition to the philosopher Socrates; Platos mentor. Gorgias was a Sicilian philosopher, orator, and rhetorician. He is believed by many scholars to be one of the founders of sophism ; a movement traditionally associated with philosophy that emphasizes the practical application of rhetoric toward civic and political life. The dialogue begins right after Gorgias had given a speech at an exhibition where he answered questions put forth to him however Socrates missed this. Socrates was offered to visit Gorgias and was allowed to question him as long as he liked. Socrates wanted to hear from him what is the nature of his art, and what it is which he professes and teaches. Socrates initiates by asking Gorgias what he is and what rhetoric is and Gorgias replies in a typical rhetoricians manner, using smooth language and seemingly sophisticated structure and not really answering the question at all. Gorgias is referred to rhetoric as an art. Rhetoric signifies The art or study of using language effectively and persuasively. Even though Gorgias practices rhetoric, he was not very convincing when answering questions done by Socrates. He gave short answers and was instantly refuted by Socrates in a very convincing fashion. Polus is also not very convincing as he is being accused by Socrates of speechifying rather than answering questions: Polus has been taught how to make a capital speech Interestingly, Socrates did not accept rhetoric as an art yet he was practicing this art while asking Gorgias questions. He was trying to convince the three speakers that rhetoric was rather an experience rather than an art. Gorgias claims that rhetoric is an art which treats of discourse but says that all the the other arts which work fully through the means of words is not considered to be rhetoric. The question is: What is so different about rhetoric that uses its power of persuasion and all the other arts that also use this power? The dialogue moves on to talk about power, evil happiness. According to Polus rhetoric equals power and that power is a good thing but Socrates on the other hand says that rhetoricians have no power; for them so literally nothing which they will, but only what they think best. One can say that all the enjoyable things are done because it is enjoyable to do it but Plato means to put emphasis on that any such action is not done for the reason of itself and its own performance, but rather for the very sake of the pleasure which comes with it. This also holds for a true art, an action which is good not only on its own but also what good comes out of it. That explains why Plato thinks that the true rhetoric is only which is done for the sake of the good. For Socrates, rhetoric should be used to do good things, to punish the bad and not the good. ; Or rhetoric is no use to us. As Callicles enters the dialogue with Socrates he begins to undermined philosophy .Not only does he undermines the very nature of philosophical inquiry and its marked focus on words but Callicles also makes some quite harsh statements of his own against any man such as Socrates who continues the chase of philosophy as a main focus into adulthood. By using this matter of discouragement on philosophy on the disgrace of Socrates lifetime of philosophical study he proves to Socrates that he is not being that good of a friend, after Socrates felt that Callicles had knowledge,good-will and outspokenness. Socrates believed that no matter what the price was, total honesty and truth was the only choice in order for one to live a happy, fulfilling life. As he said that doing wrong is much more evil than suffering wrong, that rhetoric should only be used for the sake of the good and that every wrongdoer should be justly punished. Interestingly, Socrates understand that the majority of the people will not understand his theories and he does not try to convince everyone with his beliefs, he just uses a method is to call in support of my statements the evidence of a single witness, the man I am arguing with, and to take his vote alone; the rest of the world are nothing to me; I am not talking to them. This is what makes him an interesting person that he not trying to win sympathies of people but only tries to make his antagonist understand his points. Callicles speech is that of a typical sophist. He raises no questions in his speech, and does not attempt to use logic to prove his points. In the end, Callicles speaks about his own opinions for quite some time, and as his proof, quotes three lines of an ancient poem. Thats not to say that some of Callicles theories arent valid, just that he does not allow for discussion, and therefore loses a chance to perhaps prove his point to Socrates or the other interlocutors. Jennifer Richards has not mentioned in her book that Socrates did not convince Callicles of the true rhetoric I think it is interesting that he convinced Polus and Gorgias but with Callicles he had no such luck. The way which you in mistaken confidence are urging upon me; it is quite worthless, Callicles Eventually, Socrates remains mostly true to his method of discussion. His use of speeches as ways of expanding his opinions, rather than force them is quite successful for him. Despite a few digressions, he refrains from using oratory or rhetoric unlike the interlocutors, and although he is unable to convince Callicles of the truth, he is not unsuccessful in the sense that he defended himself against the methods of the sophists.

Aristotle and John Wesley: On Being Truly Human :: Essays Papers

Aristotle and John Wesley: On Being Truly Human Many ideas presented by John Wesley are similar to those presented by Aristotle. These similarities become apparent in various areas, especially in the idea that each person has potential that can be actualized. Because these similarities are apparent, the thoughts of Aristotle can easily be employed to assist in understanding many of Wesley's thoughts. Specifically, the discussion of virtue presented in Aristotle's Nicomachean Ethics can assist one in understanding Wesley's ideas of affections and tempers, the process of Christian perfection, means of grace, and the importance of community. Aristotle Before moving on to discuss the similarities between the thought of John Wesley and of Aristotle, it is essential to understand many basic Aristotelian concepts. Prevalent in many of his works, Aristotle discusses how objects can change. In the Metaphysics and On the Soul, Aristotle presents his idea of the four causes, including material cause, formal cause, efficient cause, and final cause (Robinson: 15-22). Employing the illustration of a potter molding a clay mug, the material cause is the clay, the basic matter that is the subject of the change. As the clay undergoes the process of being molded, it is being made into a specific shape that has specific functions. This shape and function is called the form or formal cause of the object. In this case, the clay is changing into the form of a mug that is purposed to hold liquids. It should be noted that material is never without form. Before the clay was changed into the form of a mug, it was in the form of a lump of clay tha t has its own specified function. Each time matter undergoes change there is an agent responsible for the process. The agent is the efficient cause. In this case, the potter is responsible for transforming the clay matter into the mug form. The final cause, or the end, occurs when the matter is made into a particular form. Although every object has many intermediate ends, all these ends lead to a single ultimate end. The mug, for instance, can be used as a paperweight or as a decoration, but the ultimate end that is suitable for the mug form is to be an object that holds liquid. The process of an object functioning appropriately to its form, which is the actualization of its potential, is aimed at attaining this ultimate end. Aristotle and John Wesley: On Being Truly Human :: Essays Papers Aristotle and John Wesley: On Being Truly Human Many ideas presented by John Wesley are similar to those presented by Aristotle. These similarities become apparent in various areas, especially in the idea that each person has potential that can be actualized. Because these similarities are apparent, the thoughts of Aristotle can easily be employed to assist in understanding many of Wesley's thoughts. Specifically, the discussion of virtue presented in Aristotle's Nicomachean Ethics can assist one in understanding Wesley's ideas of affections and tempers, the process of Christian perfection, means of grace, and the importance of community. Aristotle Before moving on to discuss the similarities between the thought of John Wesley and of Aristotle, it is essential to understand many basic Aristotelian concepts. Prevalent in many of his works, Aristotle discusses how objects can change. In the Metaphysics and On the Soul, Aristotle presents his idea of the four causes, including material cause, formal cause, efficient cause, and final cause (Robinson: 15-22). Employing the illustration of a potter molding a clay mug, the material cause is the clay, the basic matter that is the subject of the change. As the clay undergoes the process of being molded, it is being made into a specific shape that has specific functions. This shape and function is called the form or formal cause of the object. In this case, the clay is changing into the form of a mug that is purposed to hold liquids. It should be noted that material is never without form. Before the clay was changed into the form of a mug, it was in the form of a lump of clay tha t has its own specified function. Each time matter undergoes change there is an agent responsible for the process. The agent is the efficient cause. In this case, the potter is responsible for transforming the clay matter into the mug form. The final cause, or the end, occurs when the matter is made into a particular form. Although every object has many intermediate ends, all these ends lead to a single ultimate end. The mug, for instance, can be used as a paperweight or as a decoration, but the ultimate end that is suitable for the mug form is to be an object that holds liquid. The process of an object functioning appropriately to its form, which is the actualization of its potential, is aimed at attaining this ultimate end.

Western European Architecture

This paper is based on the architecture of Medieval Period from 500AC – 1400AD and its styles such as Byzantine, Early Christian, Romanesque and Gothic. Moreover, the paper also covers certain examples from South Florida and the famous buildings standing there. Although a lot of time has passed since the medieval times, we can still see some buildings that were built in the medieval times. Most of the houses that were built during this time were mostly those that belonged to the rich merchants. However, in most of the places the construction done earlier has been replaced as these buildings have been rebuilt and remodeled. The town houses that were built during this time were partially similar to their rural counterparts and they were basically designed due to the lack of space. This is because, previously, land especially in the towns was considered to be very important. The normal town plot in the medieval times was long and narrow and it ran back from the front of the street. Features of the medieval town houses The houses that were planned in the medieval times were basically rectangular in shape and they had a gable end or a wing that faced towards the street. The front part of the house that was on the ground floor was usually used for the purpose of doing trade or used to be used as a shop. Behind the shop, used to be a hall or the main living area and this was further extended to two more storeys and at the back of the house, used to be a counting house or an office along with stores and warehouses as well and an additional accommodation on the upper floor mainly above all the other rooms. The kitchen was separated from the main house and it was an isolated structure at the rear near the courtyard. The upper storey adjoined the street and it used to overhang the street and this gave more space to the upper story than the space at the ground floor, however there was a disadvantage of this as well because the overhanging of upper floors increased the risk of fire spreading. Halls, solars and privies Most of the houses were framed with timber and had wattle walls and the houses for the rich people were built with stone walls. The main element of the houses in the medieval times was the halls that were divided by screens that formed a passageway that led from the pantries and a kitchen area. The hall extended the full height of the building and the hall was used as a general living room by everyone who lived in the house. Privacy was very little and the family members needed a place to keep warm and for recreational purposes. In the hall, there used to be a blazing fire and its smoke used to escape through a hole that was present in the roof that was covered by louvre. The fireplaces and the chimneys were also one of the important features of the medieval times. The domestic chambers that were also known as solars and were used as sleeping rooms and it was located above the passage. At times, these were also fronted by a gallery that overlooked the hall. Even during the middle ages, the timber frames were being used extensively. There were no proper sanitation facilities in the medieval houses and the privies or garderobes were made in the thickness of the walls of larger town houses or as projecting jetties. Garderobes used to get discharged through pipes and gutters into a pit and the chamber pots were used in ordinary dwellings. Furniture and fittings Not much furniture was used in the houses by the people who lived in the medieval times. The only furniture that used to be present in the houses was a table that used to be covered with a linen cloth. Moreover, they had benches or forms, a chair, stools, chests, small cupboards, shelves housing cups, jugs, pewter, knives and spoons, bowls and plates. The people stored their food items in the small cupboards. The poor in the medieval times used palettes to sleep on. These were bags that were filled with dried ferns, rushes or heather, however the people who were well-off used wooden bedsteads to sleep on and it was very rare that the people possessed proper beds, curtains and hangings. Byzantine architecture This is the architecture of the Byzantine Empire and it emerged as a distinct artistic and cultural entity and today, it is referred as the Roman Empire after AD 330 and at this time the Roman Empire shifted its capital from Rome to Byzantium. This empire that continued for more than a hundred years influenced the Medieval and Renaissance era architecture in Europe but later in 1453, the capture of Constantinople by the Ottoman Turks led directly to the architecture of the Ottoman Empire. Early Christian Architecture This flourished from the third to the seventh century and it was produced for the unsplited Christian church. During the Late Antique period, Roman art and architecture extended in the late second till the seventh century and the Byzantine art and architecture existed from fifth till the seventh century. Christianity was made the state religion of the Roman Empire before the Edict of Milan. However, the art adopted by the Christians was restricted as they just used to decorate the hidden places of worship and most of this was derived from Roman art and was developed accordingly to suit the religion. The ideals of perfection used to get rejected by the artists, instead they used to draw images that reflected spiritual significance. In order to envisage the Christian concepts, an iconography was also formulated. In the beginning, the Christians only used to express their arts in terms of transmitting their faith and belief and not as a way of expressing beauty. Later onwards, in the fourth century, the early Christian architecture flourished under the imperial sponsorship. There used to be mainly two types of buildings. . The longitudinal hall – basilica 2. The centralized building – a baptistery or a mausoleum. The exteriors of Early Christian buildings were plain and unadorned; however on the contrary, the interiors were richly decorated and had marble floors and wall slabs, frescoes, mosaics, metal works, hangings, and sumptuous altar furnishings in gold and silver. Early Christian illuminated manuscripts are of an unusually high quality, however nowadays such kin d of architecture is rarely seen. Romanesque architecture This term was used to describe the architecture of Middle Ages Europe which evolved into the Gothic style beginning in the 12th century and this terms means â€Å"descended from Roman† and was used to describe the style from the early 19th century, however there is no specific date that is there as a proof from which this type of architecture came into existence but it ranged from the sixth century till the 10 century. Since the Imperial Roman architecture, the Romanesque architecture is known as the first pan-European architectural style, moreover this style in England is usually named as Norman architecture. The Romanesque architecture basically is a combination of the features found in the Western Roman and Byzantine buildings, furthermore it used to have substantial quality with thick walls and round arches along with sturdy piers, groin vaults, large towers and decorative arcading. The Gothic building followed the Romanesque architecture but comparing the two, the buildings of the Romanesque architecture had clearly defined forms and they were regular based on a symmetrical plan. The overall appearance of the buildings was simple and could clearly be identified all over Europe although the material and the characteristics in different parts of Europe were different and a lot of castles have been reported to be built during this period. Gothic Architecture It is already mentioned in the previous section that the Gothic architecture followed the Romanesque architecture. This flourished mainly during the late medieval period and was succeeded by the Renaissance architecture. Gothic architecture originated in the twelfth century and lasted till the sixteenth century and during this period the Gothic architecture was known as the French style. The main characters of Gothic architecture include the pointed arch, the ribbed vault and the flying buttress. Most of the people are able to recognize the Gothic architecture. This is because most of the great cathedrals, abbeys and parish churches of Europe are built using the features of this. It also has many castles, palaces, town halls, guild halls, universities, however the private dwellings were not much extensively built. The Gothic architecture was expressed most powerfully in the churches and cathedrals and some of the civic buildings as well and its characteristics normally expressed the emotions. Many religious buildings were built during this period and the smallest buildings are often differentiated from the other architectural designs. However, the larger churches are considered invaluable works of art. These buildings are also listed with UNESCO as World Heritage Sites. The Gothic revivals began in the mid-18th century starting from England and it spread through 19th-century in Europe that continued till the 20th century and this was largely based on the religious building and the universities.

Introduction to Information Systems Essay

Abstract For my final paper I will Identify three vital tools of knowledge management and knowledge management systems, social networking systems, (CRM) customer relationship management, and (31) business intelligence. I wlll explain how an organization can utilize knowledge management resources to assist the company in running a successful business. will also explore knowledge management as we know it today. Knowledge Management Introduction Knowledge management is crucially important to any organization for resources which aids a company In providing its staff with the most accurate data needed in uch a competitive and fast passed time. We will explore three tools that aid us in knowledge management and learn how these tools are of great benefit to a successful business. We will also look at knowledge management as we know it today. Narrative sections There are three vital tools of knowledge management and knowledge management systems I want to explore. They are as follows: social networking systems, customer relationship management and business intelligence. Information technology aids knowledge management to provide up to date and ccurate data desired on a moment’s notice to companVs members. A knowledge management system is of great value for any organizations in everyday situations by enabling the employee access to other college’s documents and information. Knowledge management systems allow each staffs member the capability to stay organized and utilize figures and data from the organization. Being able to share this information throughout the company can help the organization in providing a better quality job that may even lead to improvements. Each business varies in the types of knowledge management needed to run its rganization trom documents, technology, networks, just to name a few. Each type ot knowledge managements can accommodate different business methods from push strategy; pull strategy, competence management to databases. You must first distinguish between the vast types of knowledge to understand the different kinds of knowledge management needed. Different fields focus on different types like explicit knowledge, tacit knowledge, and embedded knowledge. sale or a great investment opportunity. A social network allows a company to interact with its customers and employees all around the globe. More businesses are growing by staying connected with its customers with Facebook and Twitter. Social networks give a company the capability to reach a broader audience via the World Wide Web. The larges social network site today is Facebook which a lot of companies are beginning to utilize. Social networks operate through person-to-person and social influence. Companies can target their customers through social networks and optimize their social outreach. Companies also have the capability to respond to a customer’s concern and engage in a meaningful connection with repeat and new customers. With the hundreds of networking sites to access, it can be a challenge to manage multiple social sites, but the opportunities are endless. Customer relationship management provides an inside look to its customer’s purchase patterns that help plan the organizations sales activities. CRM will allow a company to target customers and generate leads for their sale items. Customer relationship management allows the business the needed information to better understand their customer base, building a more efficient business relationship between company, customer and distributer. With such important information gathered, a company can deliver customer gratification while make the most of its profits. A business can utilize CRM software to focus on the customer’s specific consumptions and thus tailor to their needs. CRM software provides a company with a buyer history and preferences leading to potential buys. Shoppers buying patterns can help to cross sell other items. Shoppers can be made aware of available items of their preference making for an easy marketing strategy. Business intelligence is raw information gathered from a data warehouse to help ake effective business decisions. With business intelligence you can better understand the strengths and weaknesses of your company and stay competitive in todays market. With the proper information and good IT support a company can operate with good business intelligence. There are steps to properly utilizing good business intelligence. Gathering of information and incorporating existing information is the key to decision making. Data Marts are critical to help its members gain access to specific information needed. For better decision making, each epartment can access only the portion of information it requires versus being overwhelmed with unnecessary information. Being able to access the right information and the right time will help minimize errors of duplication and help run each department efficiently. Having the right software with good IT makes for a successful business. advantage of every source available to you. Your organization will run efficiently and with minimal inaccuracies. Focus on delivering up-to-date data for timely decision making.

Bsa 375 Sr-Rm-022 Part 1

Myrna Bravo Riordan Manufacturing is in need of updating their decrepit HRIS system to stay profitable. This system will move from the legacy system, integrated with the financial system, into a new standalone system used to integrate all of the HR tools within the system presently. In 1992 Riordan Manufacturing opened its doors to the Human Resources Department. At that time the system, HRIS, was integrated to be cohesive with the financial system.Now, 20 years later, the system has seen better days as it continues to utilize both outdated hardware to run the system and processing methods for the current data associated with the system. Riordan Chief Operations Officer, Hugh McCauley, has reached out to find a single standalone solution to their need for an updated HRIS. This solution is aimed at becoming more sophisticated, state of the art information system in the Human Resources Department. Initial Evaluation Riordan Manufacturing currently operates one system for seven differen t facets of the Human Resources Department.This system is responsible for the following information: employee information, training and development records, open positions and applications, performance and attendance, compensation, employee relations, and the original financial suite as well. Each individual facet has its own key personnel that use the systems respectively to the other systems. Some aspects of the system are still in hard copy forms kept in locked cabinets in the offices of the personnel responsible for them. Worker’s compensation is maintained by a third-party organization that maintains their own records.Key Stakeholders Key stakeholders will include the end users of each system that is in use at this time. This can be organized into a JAD session for each area to acquire the information in a brain storming environment instead of the feeling of an interrogation. The culture of the organization will lend invaluable information to developing the system. In ad dition to the end users that work with the software daily both Yvonne McMillan, Director of HR, and Maria Trinh, Chief Information Officer, will be conferenced with the stakeholders to provide their perspectives of the requirements.Maria will be brought in to the requirements solicitation to provide information and resources of the physical requirements while agreeing upon acceptable and favorable terms for the system as a whole. Yvonne will be brought in as an overall eye of the system. Her point of view will be more thorough about the system than the end users. Her sight is of an overall understanding whereas the end users only see their portion. Other key stakeholders will be advised of the information and updated to the progress as the information becomes available.The other key stakeholders will include the other executives of Riordan Manufacturing. Information Gathering and Analysis Tools It is important to have information gathering techniques so that no information can be ov erlooked. The information system that we are looking for must meet the requirements of the organization and the employees that will be using the system. The first part of information gathering should consist of identifying information sources.The main sources of information in the company should be employees who use the system and will be using the new one because they can tell you what works and what does not work or basically what’s good about this system so that we can implement it in the new system. Another source is forms and documents that have been used in the past for example accreditation paperwork or system requirement paperwork. There are also procedure manuals, rule books and reports that can be used to gather information as well.Once the analyst have identified proper sources they will then view the current system and determine the system’s problem areas as seen by the people who currently use the system and from that develop the SRS (Systems Requirements Specification) which is a tool that analyst use to specify what information requirements will be provided and also can be used for detailed design of the system. The SRS should be complete, specify operational, tactical, and strategic information requirements, it should eliminate possible arguments between users and analysts and it should use graphical aids easily understood by users who are not computer savvy.â€Å"Information Gathering†,  n. d). Techniques to Gather Requirements Several techniques are available to gather requirements information about the system. These can include interviews, documentation, and sequestered input through surveys or other mediums. Ideally one of the most effective means of gathering this information is through interviews of the people that use the system most often. While dealing with interviews we need to make the most of the time available and as such one of the best means is by utilizing a Joint Application Development session.This will provide the interviewees the ability to freely share ideas of what is wrong with the system, what is right with the system, and what is neutral. JAD will provide more information than individual interviews. The use cases ability will provide us access to the system to walk step by step through the system processes to discover how the system is for untrained personnel, resource management, and reliability. This will provide us with information that is not obtained by any other means in certain terms.The information gathering process will continue to the end of the project by the stakeholders providing feedback based on results. As we proceed through the design and development of the system we will have the ability to test each phase. This testing will provide the stakeholders with an opportunity to provide information based on the results. Information gathering will be continuous for Maria Trinh and her department as we will require their input about system longevity and down time al lotted for the new system. This information will be obtained at the inception of the project and built into the application.If the time frame provided from Maria Trinh in regards to down time is not obtainable, negotiations will commence to find a favorable median up time to maintenance time. I propose categorizing the requirements into functional requirements, operational requirements, technical requirements, and transitional requirements. The functional requirements define how the user thinks the system is functioning overall, the operational requirements define what background processes need to be executed in order for the system to work optimally over a period of time, the technical requirements define what echnical issues that must be addressed in order to successfully implement the system, and the transitional requirements define the processes or steps needed to implement the system smoothly and successfully. Project Scope â€Å"Project scope is the part of project planning t hat involves determining and documenting a list of specific project goals, deliverables, tasks, costs and deadlines† (Rouse of TechTarget. com).This scope should include the following (â€Å"Dummies. om†,  2012):Justification: How and why your project came to be, the business need(s) it addresses, the scope of work to be performed, and how it will affect and be affected by other related activities.Objectives: The products, services, and/or results your project will produce (also referred to as deliverables).Product scope description: The features and functions of the products, services, and/or results your project will produce.Product acceptance criteria: The process and criteria for accepting completed products, services, or results.Constraints: Restrictions that limit what you can achieve, how and when you can achieve it, and how much achieving it can cost.Assumptions: Statements about how you will address uncertain information as you conceive, plan, and perform you r project.ConclusionAll of the information gathered through JAD Sessions; interviews; and hands on experiences will be set into current attribute categories. Each of these categories will be divided to show the good aspects and the bad aspects of the application. All of this will be agreed upon unanimously in a last JAD session to determine what the actual requirements are that need to be placed into the requirements list. The requirements list will then be compiled to form the foundation of the scope and feasibility of the project. After the scope and feasibility have been accepted by the organization we will begin the development process.

Learning Styles Comparison Coursework Example | Topics and Well Written Essays - 1000 words

Learning Styles Comparison - Coursework Example According to the Indiana University website, there exists three major learning styles which are visual, auditory and kinesthetic (Indiana University, 2008). The three major styles are discussed in the list below. Learners who use this style of learning heavily rely on their sense of sight. They learn optimally by looking at information presented in a visual form such as graphs, pictures, charts, maps, colors and other forms of diagrams. They are able to make meaningful conclusions from these diagrams. They also good in recalling information from documentaries, movies or motion pictures. Commonly, visual learners are easily distracted if they listen while looking at pictures or diagrams. They also easily recall things that were written down thus taking notes is a great aid to their learning (Indiana University, 2008). This learning style heavily utilizes a learner’s listening ability. Learners are able to understand and easily recall things that they were told or explained to by others. Auditory learners understand better if a set of instructions is read out to them rather than reading them by themselves. They are also better in reading and understanding body language from other individuals they interact with. If they want to internalize information, they can do this easily by reciting the information. Commonly, auditory learners have talents in music and they easily differentiate voices and noises of different things. This learning style heavily relies on the sense of touch as it involves a more practical approach to learning. Learners who use this style learn things by actually doing them. Commonly, kinesthetic learning is associated with students or learners who are good in mathematics and sciences as they involve relating theory to practice and they are more comfortable learning in groups. In class, such students learn optimally when they are taking notes (Indiana University, 2008). 3. Logical learning style- This learning

How does Raising Arizona (movie) use symbolism to help explore its Essay

How does Raising Arizona (movie) use symbolism to help explore its theme - Essay Example The film derives much of its language from the disparity between the level of speech expected from the characters and the level of language that is actually spoken. This disparity is there not just for comic effect, but also to contribute fully to the movie’s theme about American self-improvement through upward mobility. H.I. and Ed’s pursuit of a child is symptom of the pursuit of the larger aspect of the American Dream and another aspect is the desire to rise from one strata to the next. The film satirizes the effect of lofty language utilized by those living within a higher class by revealing the truth that that the more sophisticated speech becomes, the more likely it is to become confusing. H.I.’s entire narration is populated by haughtily descriptive phrasing to describe simple concepts: â€Å"Edwinas insides were a rocky place where my seed could find no purchase.† One doubts that the average petty criminal with little education would describe the i nability of a woman to get pregnant in such a way, but it works both for comedic effect and to further the theme of language can barring communication. In addition to H.I.’s narration, the dialogue also works to reveal how terminology works as a symbolic obstruction to simple communication. One of the most hilarious yet satirically incisive scenes in the film reveals the manner in which professional jargon almost seems to be intentionally utilized to create a firewall of misunderstanding. When H.I. appears before parole board language becomes a direct symbol of the way in which law is exploited to support social distinction between the haves and have-nots. The entire conversation about recidivism leads to the actually quite profound joke about the misunderstanding about H.I. â€Å"not just telling us what we want to hear.† The language game taking place in this scene is painfully

America and it's role in the world Essay Example | Topics and Well Written Essays - 750 words

America and it's role in the world - Essay Example Bush moved quickly to stimulate on the fear created by the 9/11 terrorist attacks. The result was a manufactured hysteria that created a situation in which the American public became easily manipulated to blindly accept any measures that promised greater security against the threat of another attack. Pres. Bush wasted little time in applying pressure on Congress to pass legislation that intended to loosen restrictions on civil liberties and constitutional rights under the guise of expanding the ability of law enforcement to investigate terrorist activity and only terrorist activity. The Patriot Act made it possible for investigators to more easily get search warrants and conduct eavesdropping. It also allows detainees to be held indefinitely and has led to racial profiling that has resulted in the detention of Middle Eastern immigrants for no other cause than that they resemble known terrorists (Finan 275). In other words, American has traded it in its longstanding tradition of fairness and equality for all in exchange for the security that comes with identifying criminals by the way they appear. Of course, because the crime is terrorism and because the criminals behind the act that ignited these crimes possessed a definite ethnic stereotypical appearance, it becomes easier to a ccept. How easily would Americans accept the idea of detaining anyone who looks British or French The sacrifice of liberties clearly has a racially discriminatory tone to it that proves that despite the election of a black man as President, the United States still has a long path to walk before the issue of judging a person based on appearance is thoroughly addressed. The argument that easy facilitation of search warrants is an incredibly powerful weapon in the war on terror is not the argument that is at stake at this point; increasingly the evidence is piling up that the abuse of the relaxation of rules regarding search warrants has been used not to protect American against a second attack by foreign terrorists, but to justify the invasion of the privacy of law abiding Americans with no connection to terrorism whatever. Sec. 206 of the Patriot Act allowed law enforcement agencies for the first time to require just a single warrant that would cover the wiretapping of a home phone, a cell phone, and a computer (Schermer 107). While the intent of such broad rewriting of the existing laws regarding wiretapping surveillance was to make it easier to investigate suspected terrorists, the most infamous example related to the expansion of surveillance laws resulted in an artist named Steve Kurtz being brought in for questioning on a very shaky foundatio n of suspicion that that bioterrorist weapons could be created from the ingredients he used in his art supplies. Under the auspices of the Patriot Act, and by definition under the concept that security means being willing to trade rights for protection, Mr. Kurtz was not only held without ever being officially charged, but while he was in custody law enforcement officers conducted a thorough search of his house and seized his computers. Worst of all was that during this prolonged investigation, the police even conducted an examination of his wife's body; she had died of cardiac arrest that morning. It was later determined that none of Kurtz's supplies could actually ever be used in the creation of a weapon (Sutton, Brind, McKenzie 131.) One of the most

Case Analysis Study Example | Topics and Well Written Essays - 750 words - 8

Analysis - Case Study Example Consequently, the inventor of the business idea faces the challenge of losing full control in running the business. Nigel Galler, the founder and CEO of Movirtu Limited, faces the equal challenges in financing the expansion and development of the start-up business. One of the challenges that Movirtu Limited is facing in raising is convincing the impact investors the investment has a positive social impact on the targeted markets and is economically viable. The impact investors can only finance a business if it has the potential for empowering the impoverished communities while ensuring it is financially profitable (WDI 8). Accordingly, Movirtu Limited has to demonstrate to the impact investor namely the GreyGhostVentures (GGV) how the business will promote the welfare of the poor communities if the financing arrangement by the TLcom Capital is accepted. In addition, the business model employed in running the business by integrating TLcom Capital has to prove it is a viable business to attract the financial support from the impact investors. Another challenge that is been faced by Movirtu Limited in raising financial capital is convincing the venture capitalistic TLcom Capital on the potential of the business in generating profit in future under the social impact requirement of GGV. The financial support sustainability from the venture capitalists can only be sustained if they are convinced, the business idea will generate adequate revenue and grow in future (WDI 8). However, the target market for Movirtu Limited has high risk due to the purchasing power of the targeted consumers. In addition, the revenue margin that Movirtu Limited expects to receive from the actual price of the service compared to the financial resources consumed is considerably low. Thus, the ability of Movirtu Limited in winning the confidence of the venture capitalistic is relatively challenging. Moreover, the acceptance of venture capitalist in financing

Price Elasticity of Demand Essay Example | Topics and Well Written Essays - 1000 words

Price Elasticity of Demand - Essay Example It is evidently clear from the discussion that in a business aiming at maximizing revenue, the PED has to be exactly 1. A PED higher than 1 reflects a very elastic product where the quantities demanded are largely affected by the price change. The figures in the paper reflect the way the various curves will look like in different scenarios. Mylan Laboratories Mylan Laboratories is a pharmaceutical company in Pittsburgh. The company announced an increase in the prices of their drugs. One client claimed that the company increased the price of a drug referred to as lorazepam from an initial $11 to $85. The man who had been a worker at an oil rig was involved in an accident and is now dependant on those drugs to relieve the pain. He is on a government scheme that entitles him to $1,000 every month. He usually uses around 100 pills every month and he has taken out a loan in order to finance his drug requirements. This move is seen as a means of fleecing the citizens as the pharmaceutical companies await the government to remove patents to some drugs that have long been on the patent list. There are others who are claiming that the move is in anticipation of the new health care bill. The pharmaceutical industry has been under a lot of strain caused by the AIDS pandemic and companies have been criticized for failing to reduce their prices to the benefit of millions of people living with the disease in Africa and Asia. The major point of criticism was the patents that protect these much-needed drugs hence driving costs of the medicine up. Pharmaceutical products are very inelastic as they are considered as necessities. Therefore, the price elasticity of demand for them would not exceed 1. In this case, Mylan Laboratories has increased their prices by close to 600% and this will have an effect on the demand as many people cannot afford the extra expense that is accompanied by the price increment. There are a number of factors that will inform the elasticity of the deman d. First, the availability of substitutes is a major determinant. With the presence of generic drugs that are supplied by competitors, the increase in prices of the patented Mylan Laboratories’ drugs may decrease the demand. The substitutes’ closeness to the Mylan Laboratories’ drugs, their uniqueness and their prices may be the greatest deterrent to Mylan Laboratories increasing revenues from the sale of the drugs even at the increased rates. The second determinant is the cost of switching to the other drugs. Many consumers of drugs are usually covered by insurance companies. If the company is responsible for the purchase of drugs, this might make it impossible or expensive for the consumer to change to other drugs. The price of the patented drugs is too high for the citizens and there has been no significant increase in income. Another problem that may hinder the change in demand for the drugs may be brand loyalty. Some consumers are attached to certain brands such that they become insensitive to price changes. This might be so for the people with greater disposable incomes who still may find the increased prices still within their means. Another determinant of the PED is the time the consumers will take immediately after the increase. Some consumers may wait for some time in order for them to resume buying the product.